Let toys be toys

05Dec12
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Science is ‘for boys’ apparently

I will be on BBC Breakfast Time tomorrow morning as spokeswoman (at least for the day) for an insta-campaign called Let Toys Be Toys.

It started on a parenting website that I spend too much time on, where a group of mothers were talking about the division of toy shops, and the toy departments of supermarkets and department stores into sections.

On one side you have construction toys like Lego and Knex, adventure games, cars, chemistry sets and superheroes, on the other side baby dolls, play kitchens, make-up sets, princesses and crafts. Sometimes there are signs spelling out that this arrangement is meant to keep the ‘boys toys’  and  ‘girls toys’ apart. If not,  pink and blue colour coding usualy makes it clear even to pre-reading children.
You can read more about the campaign on our facebook page, and sign the petition here. It is one of those ‘here comes everybody’ campaigns made possible by social networks; organised without an organisation and in three weeks and zero budget going from first musings to being on national television.

Hopefully it won’t fade as quickly as it sparked into life, but will continue to gather momentum. We are carrying out a ‘mystery shopper’ survey to see which stores do worst a limiting children’s imagination and who do best at allowing them free choice.



3 Responses to “Let toys be toys”

  1. 1 Ingrid Dzerins

    At last something to cling to in my campaign to wipe out gender stereotyping! I’m spreading the word and will keep on plugging.

  2. Reblogged this on Tricialo and commented:
    I mentioned this campaign in my ‘Where are the Girls in Rockets?’ post and said I’d write more about it, but as Maya has explained more about it here thought it best to reblog rather than reproduce. (Plus it saves time :))

  3. 3 Des Keenoy

    Apart from the content of your BBC appearance being so refreshingly straightforward and clear, the real pleasure was in hearing you call children ‘children’ rather than the dismissive and devaluing ‘kids’ that pervades all areas dealing with children these days. ‘Kids’ removes their status, they are not goat children after all.

    Des Keenoy


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